Ouiddoo

  • Visual identity
  • Presentation

brief

Ouiddo is an official partner of Odoo, an open-source ERP and CRM solution. The platform offers physical and remote training to support project teams and end-users. The customer required a logo that was to be playful, colorful, and modern. The goal was to simplify the letters O, U, and I into basic shapes, evoking the playfulness of geometric shapes.

Expertise

  • Art direction
  • Brand identity
  • Consulting & support

Photo credits: P.Factory, Unsplash, iStock.

Date: 2021

Logo design

Graphic elements

Each shape in the logo represents a letter of ouiddoo. These shapes are integrated into a computer, represented by the square (for the screen) and the bar (for the keyboard), to symbolize e-learning.

Color palette

Typography

Business cards

PowerPoint presentation