Paul worked for dVine from 2012 to 2025. He provided support on all aspects of the brand identity, as well as interactions with industrial designers on hardware developments. I wholeheartedly recommend Paul for his talent, commitment, and ability to apprehend business issues on a global scale.
dVine
- Visual identity
- Website
- Prints
- Packaging
- Application
brief
dVine offers hospitality and restaurant professionals high-end wines served by the glass under perfect tasting conditions (aeration and temperature). A promise delivered every time thanks to a revolutionary machine: the dVine.
I worked for the company for over 10 years as Art Director. During those years, I structured, supervised and evolved the brand's entire visual identity across multiple media.
On this project, I covered virtually every creative domain: logo, website, tablet application, packaging, and even product design.
Expertise
- Art direction
- Visual identity
- UI Design
- UX Design
- Vector illustration
- 3D Modelling
- Front-End development
- WordPress (development & advanced configuration)
Logo design
Color palette
Typography
Logo search
Graphic shapes
The various graphic forms represent the silky movement of wine as it flows, swirls, blends and dances as the glass fills. These curves symbolize how the dVine works and its perfect service.
Icon set
Stationery
Welcome pack
Creation of a dedicated emblem to embody our daily values: challenge, teamwork, benevolence and loyalty.
Bottles and displays
Bottle packaging
Bags
Catalog
Press ad
Roll-up
Documents
dVine provides comprehensive and extensive documentation for its international clients in multiple currencies and languages. Content needs regular updates: offers, prices, products, terms and conditions, and more.
To streamline the process (we're talking about roughly sixty documents), I developed an in-house PDF generation tool using Puppeteer to produce everything automatically. This helped avoid errors, structure information, and maintain a clean layout.
Custom wine lists
When the client makes their wine selection to be served with the dVine, an A4 PDF wine list is automatically generated with the wine content and selling prices. They can then print it and attach it into the provided folded brochure.
This gives the client full autonomy: they can easily update their selection and prices without having to rework the layout. For this part, I initiated the project and developed the wine arrangement logic as well as the brochure design and the attachment system.
The dVine enables serving wine by the glass under perfect tasting conditions: optimal aeration and serving temperature.
The app embedded in the machine guides customers in their choice with a detailed list and content for each wine, and provides step-by-step guidance throughout the entire service.
I designed over twenty app screens to create an innovative and interactive interface. The challenge was to provide a clear user journey and link the tablet and machine interactions.
The dVine
dVine app screens
Back-office
We developed our own back-office in-house to have a tailor-made and scalable tool for centralising client management, machine fleets and product content.
I created numerous screens for different views and a complete design system to easily adapt more standard screens. We then continuously tested and refined each screen for everyone's needs: sales team, engineers, and the marketing team.
Dashboard
Client statistics
Wine creation
B2B shop
In order to meet the growing demand for bottles, we have set up a B2B shop for our clients.
It features a selection of wines, spirits, accessories, and includes a loyalty fund for our most faithful customers.
I created all the mock-ups in collaboration with the development and marketing teams. The site has a clear and elegant interface that presents key information. Everything was then implemented on Saleor and connected to our dashboard.
Products list
Product page
Checkout process
Corporate website
dVine also features a showcase website highlighting the concept, the benefits for clients, and showcasing our sommelier's carefully curated selection of winemakers.
For this project, I handled both the design mockups and WordPress development, enabling the marketing team to manage content independently.
Mobile view
Sales presentation
Photo credits
iStock, dVine, P.Factory.
Date
2024